The Apple iPad was launched today, and I saw a posting on Twitter that said, “Print is dead. Say goodbye to all your magazines, books and newspapers.”
Well for starters, I can’t wait to take an iPad on the beach this summer so I can read a steamy romance novel while watching the kids frolic in the water. Right after I slather them in sunscreen and wipe the Doritos cheese off of my fingers and the sand out of the back of my shorts.
Or maybe I could take it to the bathroom with me to catch up on whether Farvre is actually going to retire after the worst pass in post-season history. Here, would you like to use mine.
I can't help but think, that sometimes people are going to want to shut down. Spend some time with a book. A real book, or a real magazine. Something they can line the bird cage with or beat the dog with when he gets into the trash.
I had a college professor that told me that print was dead in 1995. The internet and laptops were going to assure that. 15 years later there are still an awful lot of trees being cut down. Certainly the industry has changed, but not dead. And I'm not sure that an oversized iPhone is going to change much that hasn't already. When it comes down to it, the iPad is really the next generation of laptops and will be used just like one.
Beautiful? Yes. Brilliant? Yes. Print killer? Probably not.
Wednesday, January 27, 2010
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reaching the point of communication mass
How to grow a tasty brand
Seed
We see the potential. We are willing to take a chance because we believe. Mango is kinetic. We are the fuse.
Water
There are a lot of brands that promise water and only deliver us sand, and when dying of thirst, it is the sand that we will certainly drink. Don’t sand your brand. Water it. Watch it grow. A chain reaction touching one person, who touches another, who touches another until it takes on a life of its own.
Nurture
An environment where like-minded marketing professionals can live and breathe their craft — where ideas bloom, creating great work for great clients resulting in fusion with culture.
Fruit
Communication Mass: The point at which your communications become the communication of culture, when your brand explodes and changes the landscape of consumer habits. This is when your brand gets really juicy.
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